Kevin DeYoung (who is not emergent even though he should be) has a post called Jesus Came to Save Grimace and the Hamburglar Too. That is a great title. And he makes a great point, Jesus came for everyone. As I see it most ministries being started are to one of two groups: upper middle class white folks in Housing developments in the burbs or ultra hip urban dwellers. The problem is that there are a giant amount of people who need Jesus who are neither. There are people who live in urban neighborhoods but are poor or disabled, people who live in rural areas and farm and just plain old people who don’t love coffee shops and indy rock. Jesus died for them too. Would that Jesus would call some church planters to something other than a seeker church with a coffee bar on the edge of Atlanta or to a reformed church with pastors clad in black in Seattle…Because Jesus died for Grimace too.